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At Bobby, we celebrate the authentic you, inside and out. Be You is an initiative that honours and supports individuality and the importance of being present, mindful and open about our mental health and wellbeing. Through Be You, with every Bobby piece sold, we donate proceeds to mental health charities.

In creating Be You, our desire is to create an open and honest dialogue about our fears, dreams and what it means to be true to yourself every single day, with the goal of raising awareness and supporting ongoing conversations around the importance of mental health.

 To achieve this, we have joined forces with a group of inspiring and fascinating people who live authentically and embody our Bobby brand values: Be free to be yourself, empower yourself, love yourself.

 Be free. Be limitless. Be mindful. Be You. (3).gif

The Foundation Collection


The Bobby Foundation collection is a range of hand-crafted, workable leather pieces celebrating luxury minimalism. Ranging from micro-pouches just big enough for cards and essentials, to a sumptuous overnight duffle bag fit for a stylish weekend escape. Each timeless piece has been designed for seamless day to night wear, so you can enjoy your Bobby for a lifetime. Discover our two signature colourways; our rich black hue with contrasting pop of bold Bobby red, and our striking shadow grey neutral, together making the ultimate pair in versatility and effortless style.   


Bobby Ethos

The Bobby ethos is one of conscious and meaningful style, minimal luxury and a passion for creating slow fashion pieces to cherish forever. 

Each piece of Bobby leather is lovingly and expertly handmade, celebrating the time honoured skills of ancient artisans. 

 Our Bobby workshop has been hand-picked to ensure safe, fair, legal and humane working conditions. 

 We are proudly an Australian social enterprise, with proceeds from every Bobby piece sold supporting mental health charities. 

 We are committed to ethical, slow fashion, ensuring your Bobby is timeless and has a social mind in every stitch.