At Bobby, we celebrate the authentic you, inside and out. Be You is an initiative that honours and supports individuality and the importance of being present, mindful and open about our mental health and wellbeing. Through Be You, with every Bobby piece sold, we donate proceeds to mental health charities.
In creating Be You, our desire is to create an open and honest dialogue about our fears, dreams and what it means to be true to yourself every single day, with the goal of raising awareness and supporting ongoing conversations around the importance of mental health.
To achieve this, we have joined forces with a group of inspiring and fascinating people who live authentically and embody our Bobby brand values: Be free to be yourself, empower yourself, love yourself.
Be free. Be limitless. Be mindful. Be You.